The blog about recruitment marketing & employer branding

Infographic: The Future of Recruiting Is Here

The future of recruiting is here. From digitalization to artificial intelligence, we've entered into a new recruiting era. Are you wondering if your recruiting process is keeping up with all these new developments? In this infographic, we'll give you a few tips on how to implement the trending topics in recruiting into your own process.

Topics: infographic recruiting automation future of recruiting agile recruiting SEO chat-bots recruitment marketing

Definition: What is Recruitment Marketing?

Recruitment marketing has become a widely used and recognized term in the field of HR. It is the strategy of finding, approaching, attracting, and developing a relationship with suitable candidates before they actively start looking for a job. And it takes place during the phase before the actual application process. In this article, we will show you what recruitment marketing is all about.

Topics: recruitment marketing Recruiting Employer branding

How to Use Nurturing Campaigns to Build Candidate Relationships

Building relationships with candidates is one of the more challenging areas of recruiting. Nurturing campaigns are a great way to build relationships in a gradual way. In this article, we will explain how you can utilize nurturing campaigns to improve your candidate relationships and receive more applications.

Topics: Candidate Relationship nurturing campaign recruitment marketing

Recruitment Marketing Strategy: What You Need to Know

Recruiting is a continually changing field. With the unemployment rate at a historical low, specialist/skilled workers in high demand, and the rise of digitalization, it's no wonder that recruiters have had to adopt new measures to stay successful. Recruitment marketing is the new way to stay competitive in today's recruiting world. Not sure what that means? In this article, we are going to explain what recruitment marketing is and how you can start implementing the right recruitment marketing strategies in your hiring process.

Topics: recruitment marketing strategy

Multi-Channel Posting - What You Need to Know

What is multi-channel posting?

Multi-channel posting means creating a job ad once and then publishing it in several channels simultaneously, for example job boards, career site, employment agencies, Google AdWords, newsletters. In other words, it is the marketing of a job advertisement on as many channels as possible.

Topics: recruitment marketing Recruiting multi-channel posting

The Importance of Candidate Experience in Recruitment

Great candidate experience is a topic in recruiting that might seem like an extra bonus, it would be nice to have but it’s not necessary to put in the work. But in today’s passive job market, it’s time for that mentality to change. Because candidate experience plays a critical role throughout the entire recruiting process, we decided to break down it’s importance step by step in this article.

Topics: Candidate Experience recruitment marketing application process

What is Candidate Experience?

It seems as though candidate experience is the current buzzword everyone in recruiting can’t stop using, but what exactly does it mean? In this article, we will define candidate experience and highlight it’s ongoing importance in the recruitment market.

Topics: Candidate Experience recruitment marketing Analytics

How to Use Analytics to Optimize Candidate Experience

Candidate experience has become a hot topic in recruiting in the past few years. In this article, you will find out how to use analytics to optimize your candidate experience.

Topics: Candidate Experience Analytics best practice recruitment marketing

Infographic: The 5 Most Important Changes in Recruiting in Recent Years

In the last few years, a lot has changed in recruiting. We have created an infographic on "The 5 Most Important Changes in Recruiting in Recent Years", which shows you the changes you should stay informed about.

Topics: Recruiting job boards recruitment marketing

Learn How to Market and Organize Recruiting Events

 Have you ever organized a recruiting event? If so, you have probably asked yourself what you have to consider. How do you reach the desired candidates? How do you market the event? In this article, you will learn what points to consider when organizing, performing and following up with recruiting events.

Topics: recruiting events recruitment marketing