The blog about recruitment marketing & employer branding

What is Talent Acquisition?

Talent acquisition has become an important part of the modern HR department. Yet, many HR professionals still don’t know what the term means. In this article we will explain what talent acquisition is and how it relates to recruitment marketing.

Topics: recruitment marketing talent acquisition

What is SEO for Recruiting?

Search engine optimization (SEO) has become increasingly important for any company that has an online presence, which in our digital society is more or less every company. For recruiting, this means that SEO is a key element that should be integrated into your strategy. Still not convinced? We'll explain what SEO is and why it is critical for successful recruiting in this article.

Topics: recruitment marketing SEO

7 Things Most Recruiters Don’t Know About Landing Pages

Your career page is one of the most important pieces in your recruiting process. Yet so many companies aren't taking advantage of one of the most vital elements of the career page - the landing page. In this article we'll explain what landing pages are and reveal the seven things you may not know about them.

Topics: recruitment marketing career page

5 Best Practice Company Culture Videos to Watch for Inspiration

One of the most important parts of the recruiting process is making sure that your applicants fit in with your company culture. It's pivotal that applicants have a chance to to get to know your company during the recruiting process. One easy way to do this is by creating a company culture video. In this article we'll explain what a company culture video is and give you five best practice examples to serve as inspiration.

Topics: Employer branding recruitment marketing career page

3 Reasons Why A/B Testing Is Essential For Your Recruiting Strategy

A/B testing has become a staple in a successful modern marketing strategy. But it’s not just a tool for marketing, it can also be effectively utilized for your recruiting strategy. In this article, we’ll explain what A/B testing is, how it can be used for recruiting, and three reasons why you should start implementing it into your own strategy.

Topics: Candidate Experience recruitment marketing

Our 10 Most Popular HR Downloads

If you subscribe to our blog and newsletter, you are probably familiar with our e-books, checklists and posters about employer branding, recruiting and HR marketing. But do you know which are our most popular HR downloads? We've compiled a list of our 10 most popular downloads for you, so that you don't miss out on any of our top HR content.

Topics: Recruiting recruitment marketing

The Future of Recruiting Is Here (Infographic)

The future of recruiting is here. From digitalization to artificial intelligence, we've entered into a new recruiting era. Are you wondering if your recruiting process is keeping up with all these new developments? In this infographic, we'll give you a few tips on how to implement the trending topics in recruiting into your own process.

Topics: recruitment marketing infographic chat-bots agile recruiting future of recruiting recruiting automation

Definition: What is Recruitment Marketing?

Recruitment marketing has become a widely used and recognized term in the field of HR. It is the strategy of finding, approaching, attracting, and developing a relationship with suitable candidates before they actively start looking for a job. And it takes place during the phase before the actual application process. In this article, we will define recruitment marketing and tell you what it is all about.

Topics: Employer branding Recruiting recruitment marketing

How to Use Nurturing Campaigns to Build Candidate Relationships

Building relationships with candidates is one of the more challenging areas of recruiting. Nurturing campaigns are a great way to build relationships in a gradual way. In this article, we will explain how you can utilize nurturing campaigns to improve your candidate relationships and receive more applications.

Topics: recruitment marketing

Recruitment Marketing Strategy: What You Need to Know

Recruiting is a continually changing field. With the unemployment rate at a historical low, specialist/skilled workers in high demand, and the rise of digitalization, it's no wonder that recruiters have had to adopt new measures to stay successful. Recruitment marketing is the new way to stay competitive in today's recruiting world. Not sure what that means? In this article, we are going to explain what recruitment marketing is and how you can start implementing the right recruitment marketing strategies in your hiring process.

Topics: recruitment marketing