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Table of Contents

Introduction

Looking for the most up-to-date information on social media recruiting? You're in the right place.

We've put together a comprehensive guide about all things social media. 

We will answer your questions like:

  • Why is social media recruiting so important?
  • What is social media recruitment?
  • What can I do to improve my societal media recruitment strategy?

Social Media Recruiting E-Book

Definition

Social media are no longer just private communication channels, but are also popular recruiting platforms for companies. In general, "social media recruiting" refers to recruitment in social networks. You can use any social network. That means business networks like LinkedIn, and also channels like Facebook, YouTube or Twitter.

How Do I Use Social Media in Recruiting?

Have you ever wondered how you can use social media in recruiting? What exactly does it mean to use social networks for your own recruiting? In this article, we would like to give you an overview of the benefits social media has in recruiting.

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Key Points:

  • Social media is used to build the initial connection between the company and the candidate, which ties the prospective customer to the company. 
  • Social media channels offer companies a variety of opportunities to communicate with their target group, thus strengthening and promoting their own brand.

The Ultimate Guide to Social Media Recruiting

LinkedIn Ads in Recruiting: A Detailed Step-by-Step Guide

Most of us would agree that LinkedIn is great for communicating in a business environment. But how much can actually be achieved if LinkedIn is used as an advertising platform in recruiting?

There are now more and more companies promoting their job listings on LinkedIn. With LinkedIn ads, you can get more attention than you might expect. Even in a passive candidate environment, where candidates are not actively looking for a job, LinkedIn ads are extremely relevant.

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Key Points:

  •  The LinkedIn ads reach your potential candidates while, for example, they are updating their contacts on LinkedIn.
  • The more you narrow your audience, the fewer people will see your ad. Often, it makes sense to distribute LinkedIn ads more widely. 

Do You Already Have a Facebook Job Board?

Do you already use Facebook for recruiting? Did you know that you can also directly integrate your job openings there and create a Facebook job board? We will show you what this looks like and what advantages it can bring in this article.

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Key Points:

  • Today, more than 1.93 billion people actively use Facebook to stay connected to what's important to them.
  • By targeting ads, you can reach a high number of users and get a lot of attention. 

Social Recruiting: How Do Facebook Ads Succeed?

Have you ever tried using Facebook ads as a recruiting tool to reach passive candidates? Because nowadays not only can you publish Google ads, but also Facebook ads. Social media recruiting in general and Facebook recruiting in particular are good channels and measures to address passive candidates with new jobs and job offers.  In this article we want to demonstrate to you what you need to consider when creating Facebook ads so that you can use them to really convince the desired top candidates.

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Key Points:

  • With currently more than 214 million members in the US, a 50% daily member login rate and a distribution across different professions, Facebook forms a good basis for recruitment measures. 
  • Through targeted ads, a high number of candidates can be reached quickly via Facebook.

The Ultimate Guide to Social Media Recruiting

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E-book: Social Media Recruiting

In this e-book we present you not only important basics of social media recruiting, butSocial-Media-Recruiting-Ebook you will also receive detailed instructions on how to optimally recruit on Facebook and LinkedIn. 

Download your free e-book "Social Media Recruiting" today!

Topics in the e-book:

  • How Do I Use Social Media in Recruiting?
  • LinkedIn Ads in Recruiting: A Detailed Step-by-Step Guide
  • Do You Already Have a Facebook Job Board?
  • How Do Facebook Ads Succeed? 

Traffic on our career site has increased by 200–300% since Talention was implemented, and we have been getting 20% more candidates on average in the past 5 months. In addition, we have considerably more transparency over our entire process today. 

Shawn Bristow

Christian Wolf Gi Group Deutschland GmbH

The implementation of Talention was fast and uncomplicated. Our contact person was personally always at our side so that we felt well advised and well prepared. After just a short time, we were already able to get things moving.   

Shawn Bristow

Désirrée Kopp Reifenhäuser GmbH & Co. KG