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Looking for the most up-to-date information on HR marketing? You're in the right place.

We've put together a comprehensive guide about all things HR marketing. 

We will answer your questions like:

  • Why is HR marketing so important?
  • What is HR marketing?
  • What can I do to improve my HR marketing strategy?New call-to-action


HR marketing aims to create a powerful and positive candidate experience. This is achieved through the combination of target group-specific content (employer branding content) and a recruiting marketing strategy. These two components enable companies to build and maintain relationships with their candidates. With this method, companies can reach active as well as passive candidates and excite them about the company.

Definition: What is HR Marketing?

If you work in HR, you've probably started to hear the term HR marketing over the past few years. But what does it mean? And how can you utilize it in your recruiting process? In this article, you will learn the meaning behind HR marketing and its most important components.

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Key Points:

  • With modern HR marketing, you choose the channels that suit your target group. 
  • Reach your target group wherever they are and convince them with your offer and your employer brand.

3 HR Marketing Components for Recruiting Success

Over the past few years, HR has slowly begun overlapping with marketing. Many HR departments have found success with utilizing tools and strategies that are used in marketing, creating a new discipline called HR marketing. Specifically in regards to recruiting, there are several components that have become critical for HR marketing success. In this article, we'll cover the 3 components that every HR marketer should incorporate in their recruiting process.

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Key Points:

  • Career pages are central to the recruiting process and they are particularly important in respect to HR marketing. 
  • Talent pool's are the future of HR marketing. 

6 Ways to Improve Your HR Marketing Strategy with Social Media

Social media isn't just for private life anymore, it's become a major role in modern day marketing. In regards to HR marketing, social media can help to win over applicants and increase employer branding. If you aren't exactly sure how to utilize social media or want to implement some new strategies, then look no further. We're here to share six ways that you can improve your HR marketing strategy with social media in this article. 

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Key Points:

  • Building up your talent pool can be significantly easier when utilizing social media as a tool.
  • In marketing, content is king, and it's become an important part of building up a well-known employer brand.

The Ultimate Guide to Candidate Sourcing

HR Marketing: How Employer Branding Can Define Your Success

HR marketing and employer branding go hand in hand when it comes to the recruiting process. But how are they connected? And why is employer branding so crucial for HR marketing success? In this article, we will answer your employer branding questions in relation to HR marketing and explain how it can define your recruiting success.

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  • A company's employer brand is a key aspect of HR marketing. 
  • Social media plays a large role in employer branding in today's digital world.

HR Marketing Basics

HR marketing is a crucial part of modern day recruiting and an important component when it comes to ensuring the sustainability of qualified employees. With changes in demographics and a shortage of skilled workers, companies are faced with new challenges in recruiting. How can companies respond to these challenges and begin to implement HR marketing techniques? You'll find out the answers in this article.

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Key Points:

  • If you are involved in HR marketing, you will inevitably come to the conclusion that it is primarily a matter of finding the right mix of measures that lead to attracting and retaining good employees.
  • The budget and time available to find suitable, competent employees is not infinite.

HR Marketing: The Ultimate Guide

HR Marketing: Why Visibility is Important

The competition for qualified employees and the development of an effective HR marketing strategy is a challenge that every company has to face nowadays. Medium-sized companies are often at a disadvantage with potential applicants because they are not as "visible" as large companies, which usually advertise on television, on the Internet and via many other communication channels. In this article, we'll address the importance of visibility in regards to HR marketing and what your company can do to increase your reach.

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Key Points:

  • Medium-sized companies are less visible than larger companies and therefore often lose out in terms of brand awareness.
  • Brand recognition describes accessing brand knowledge from our memory.

Study: Need for Action in HR Marketing and Recruiting

Many companies have not yet adapted HR marketing and recruiting strategies to the current competitive conditions. This is shown by the study "Successful Employer Branding in Small and Medium-Sized Enterprises" by HR Blue and the Königssteiner agency. In this article, we'll dive deeper into the study results and what they mean for modern day recruiting. We'll also share some recommendations for how to implement HR marketing in your own strategies.

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Key Points:

  • The employer brand and corporate brand are directly related. This should be taken into account in all strategies.
  • Optimization of recruitment through careful selection of communication channels

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Free E-book:

HR Marketing

HR-Marketing-CUTIn our free eBook, "HR Marketing", you will get to know everything essential about HR Marketing.

In this eBook, you will learn what HR Marketing is, what it means and which are the most important components.

Download your free eBook "HR Marketing" today!

Topics in the eBook:

  • What is HR Marketing?
  • 3 HR Marketing Components for Recruiting Success
  • 6 Ways to Improve Your HR Marketing Strategy with Social Media
  • How Employer Branding Can Define Your Success

Traffic on our career site has increased by 200–300% since Talention was implemented, and we have been getting 20% more candidates on average in the past 5 months. In addition, we have considerably more transparency over our entire process today. 

Shawn Bristow

Christian Wolf Gi Group Deutschland GmbH

The implementation of Talention was fast and uncomplicated. Our contact person was personally always at our side so that we felt well advised and well prepared. After just a short time, we were already able to get things moving.   

Shawn Bristow

Désirrée Kopp Reifenhäuser GmbH & Co. KG