Recruitment Marketing: The Ultimate Guide

Introduction

Looking for the most up-to-date information on recruitment marketing? You're in the right place.

We've put together a comprehensive guide about everything related to recruitment marketing.

We will answer your questions like:

Why is recruitment marketing so important?
What is recruitment marketing?
What can I do to optimize my recruitment marketing strategy?

Definition

Recruitment marketing aims to create an impressive candidate experience. This is done through the interplay of target group-specific content (employer branding content) and the recruitment marketing strategy. These two components enable companies to build up and maintain a relationship with their candidates. By using this method, companies can reach active and passive candidates and make them enthusiastic about the company.

What is Recruitment Marketing?

Recruitment marketing has become a widely used and recognized term in the field of HR. It is the strategy of finding, approaching, attracting, and developing a relationship with suitable candidates before they actively start looking for a job. And it takes place during the phase before the actual application process. In this article, we will show you what recruitment marketing is all about.

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Recruitment Marketing Strategy: What You Need to Know

Recruiting is a continually changing field. With the unemployment rate at a historical low, specialist/skilled workers in high demand, and the rise of digitalization, it's no wonder that recruiters have had to adopt new measures to stay successful. Recruitment marketing is the new way to stay competitive in today's recruiting world. Not sure what that means? In this article, we are going to explain what recruitment marketing means and how you can start implementing the right strategies in your recruiting process.

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How to Use Nurturing Campaigns to Build Candidate Relationships

Building relationships with candidates is one of the more challenging areas of recruiting. Nurturing campaigns are a great way to build relationships in a gradual way. In this article, we will explain how you can utilize nurturing campaigns to improve your candidate relationships and receive more applications.

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Infographic: 5 Simple Steps for Recruitment Marketing Content

Do you often wonder how to best persuade candidates to apply to your company? What do you have to do to ensure that potential applicants perceive you as an attractive employer? We've created an infographic that shows how to best create content marketing for recruitment marketing in 5 easy steps.

Check out the infographic

Infographic: Using Nurturing Campaigns to Build Relationships

Building relationships with candidates is one of the more challenging areas of recruiting. Nurturing campaigns are a great way to build relationships in a gradual way. In this infographic, we will explain how you can utilize nurturing campaigns to improve your candidate relationships and receive more applications.

Check out the infographic

THE Ultimate Guide to

Recruitment Marketing

Table of Contents

Introduction

Looking for the most up-to-date information on recruitment marketing? You're in the right place.

Definition

What is Recruitment Marketing?

Recruitment Marketing Strategy: What You Need to Know

How to Use Nurturing Campaigns to Build Candidate Relationships

Infographic: 5 Simple Steps for Recruitment Marketing Content

Infographic: Using Nurturing Campaigns to Build Relationships

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