The blog about recruitment marketing & employer branding

Whether they are visiting your career site or your job advertisements, it’s important to know where your website visitors are coming from. If your visitors are coming from other countries, they are probably not going to submit an application. These visits from foreign countries only lead to clicks on the job advertisement, but not to actual applications. The same is true for clicks from the wrong region. 

Check the following key performance indicators to find out where your candidate journey can be optimized.

If you are a recruiter in the IT industry, you know how difficult it is to make contact with IT experts and convince them to apply. An important question that you should ask yourself today in IT recruiting is: Where are my candidates getting lost? You may have already managed to reach your target audience, but many disappear on the way to the application in your process. We've written an article that explains how to use smart HR analytics in recruiting to find out where candidates are getting lost today and what you can do about it.

For many HR departments, collecting KPIs (key performance indicators) is a central point on the HR management agenda, and we think you should start implementing them as well. The reality of implementation, however, often looks different. The effort of gathering and evaluating these metrics is frequently the reason why they are never utilized. An easy solution to this dilemma is software. Software can take away the extra effort and show you where there is potential for optimization. You will be supported and able to efficiently manage your recruitment process.

There are a few important key indicators in recruiting which you should determine and follow up on. This is essential if you want to keep an overview of how your campaigns are performing and actively influence the success of your recruitment processes. We compiled the most essential key indicators in this infographic for you.