With the Recruiting marketing method you can increase your number of applicants within a short period of time. After a few months the number of applications can be increased by 20%, after 14 months by up to 230%. The traffic on your career site will increase up to double and also the hiring rate will improve significantly. The Gi Group has achieved all this with the Recruitment marketing method and Talention.
Recruitment marketing aims to create an impressive candidate experience. This is done through the interplay of target group-specific content (employer branding content) and the recruitment marketing strategy. These two components enable companies to build up and maintain a relationship with their candidates. By using this method, companies can reach active and passive candidates and make them enthusiastic about the company.
Recruiting is a decisive factor when it comes to corporate growth and sales revenue.
A company can only grow and be successful with the right people. However, it’s becoming increasingly difficult to find the right employees.
Today, the downturn in sales revenue in german mid-sized companies is over EUR 53 billion due to the lack of personnel.
Nowadays, suitable candidates often have a permanent position and are not actively looking for a job. Strategic positioning as an attractive employer in the market is becoming ever more important.
Recruiting today has changed drastically. Due to the increasing reduction in unemployment, growing shortage of specialists/skilled workers and digitalization, recruiting today calls for new measures to successfully recruit the right candidates amid the competition.
The way in which people are looking for jobs today has changed in the course of digitalization. The recruiting of passive candidates plays an important role.
The only way to systematically reach and convince candidates today is by using sophisticated recruitment marketing methods and by building up an attractive employer brand.
The recruitment marketing method uses principles of inbound marketing. It also focuses on building up the employer brand and placing targeted online advertisements for job offers.
This method states that recruiting does not just simply happen. It is actively pursued in that you, as a company, offer contents which attract the right candidates at the right place at the right time.
The recruitment marketing method covers the long road from an unknown person through to the successful hiring as an employee. One key part of recruitment marketing is the analysis and optimization of the candidate journey. The candidate journey is the path a candidate takes until he sends his job application to a company. On this journey, candidates experience several points of contact and develop an individual perception of the company.
Give your leads an authentic insight into your company by creating contents that are aligned to the interests and needs of your target group. Anchor yourself in the minds of your target group as an attractive employer.
Use your network, sourcing, career page, events, etc. and gather contacts. Build up a relationship with candidates and easily and quickly recruit top talents from your own talent pool.
Select channels that fit with your target group. Compare different channels and evaluate these for your recruiting success. Reach your target group there where they are and convince them with your offer and your employer brand.
Analytics play a key role in order to understand how recruitment marketing has an impact on your qualitative receipt of applications. They can help you to understand where your candidates come from. Analytics show you at which points candidates are lost in your candidate journey.
A person who is initially unknown goes through various phases, in which they become a visitor, candidate, applicant, employee, and ultimately a promoter.