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Looking for the most up-to-date information on SEO? You're in the right place.

We've put together a comprehensive guide about everything related to search engine optimization (SEO). 

We will answer your questions like:

  • What is SEO?
  • How is SEO used in recruiting?
  • How can I optimize my job ads with SEO?

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What is SEO for Recruiting?

Search engine optimization (SEO) has become increasingly important for any company that has an online presence, which in our digital society is more or less every company. For recruiting, this means that SEO is a key element that should be integrated into your strategy. Still not convinced? We'll explain what SEO is and why it is critical for successful recruiting in this article.

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The Benefits of SEO in Recruiting

You've likely heard of SEO and its use in online marketing. But do you know the best way to utilize it for your recruiting process? In this article we would like to give you an overview of what SEO is and why it is so important for a successful recruiting strategy.

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How You Can Recruit More IT Professionals Through SEO

IT professionals are hard to find. So how can you build more reach so that you are found by those in the IT sector? In this article we want to show you how SEO can help you recruit more IT professionals.

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Why It’s Easier to Optimize Job Ads for SEO Than You Might Think

Search engine optimization (SEO) is key if you want to reach as many candidates as possible with you job advertisements. Yet, SEO can often be a roadblock for many recruiters who aren't quite sure how it works. In this article, we will explain how to optimize your job ads for SEO and why it might actually be a lot easier than you think.

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SEO for Job Ads: Four Reasons Why It's A Must

The internet is becoming more and more important for the successful exchange of information. Within a few seconds, a multitude of information can be retrieved by a user. This makes it all the more important to include the internet and search engines such as Google in marketing - including HR marketing. In the following article, you will find four good reasons why SEO is a must for your job advertisements.

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Free E-Book:

SEO for Recruiters


In our e-book, "SEO for Recruiters", you will learn what SEO is, how it can be used in recruiting, and how to optimize your job ads for SEO.

Simply fill out the form and receive your free e-book.

Topics in the e-book:

  • What is SEO?
  • The Benefits of SEO in Recruiting
  • Why It’s Easier to Optimize Job Ads for SEO Than You Might Think




Traffic on our career site has increased by 200–300% since Talention was implemented, and we have been getting 20% more candidates on average in the past 5 months. In addition, we have considerably more transparency over our entire process today. 

Shawn Bristow

Christian Wolf Gi Group Deutschland GmbH

The implementation of Talention was fast and uncomplicated. Our contact person was personally always at our side so that we felt well advised and well prepared. After just a short time, we were already able to get things moving.   

Shawn Bristow

Désirrée Kopp Reifenhäuser GmbH & Co. KG