Live demo ›
Login ›

The blog about recruitment marketing & employer branding

The six deadly sins in recruiting!

Today, it’s no longer so easy to find qualified and suitable candidates. That’s why your recruiting process should not drive any candidates away, but instead, it should attract them.

Topics: Blog Employer branding Recruiting recruitment marketing

9 HR Hacks – Here’s how you can make your everyday working life easier in HR

You have a wide array of jobs when you work in the HR sector. Especially if your HR department is very small-scale, or you’re alone, you’re surely all too familiar with the problem of not having any idea how you should tackle and master all administrative tasks. Besides internal employee issues like writing letters of reference, conducting interviews, etc., recruiting only makes up one part of the range of tasks. But nevertheless, the specialist department still expects you to come up with the right candidates quickly. Undivided attention cannot be given to this key part. 

Topics: Recruiting hr hacks

Interview with Cpro Industry Projects & Solutions GmbH

Cpro Industry Projects & Solutions GmbH is an expert in the integration of SAP solutions. We talked to Anika Zeimke from Cpro INDUSTRY about what the greatest challenges are for her in recruiting, how she uses evaluations in recruiting, and what she appreciates about Talention software.

Topics: Recruiting recruitment marketing

Digitalization in recruiting—what has changed?

We’ve been focusing on what has changed in the course of digitalization in recruiting. Which skills and methods today’s recruiter must master, and which theologies have emerged in connection with digitalization that today’s recruiter should capitalize on.

Topics: Recruiting recruitment marketing recruiting software recruiter Digitalization

More applicants: You should have an insight of these 4 phases!

In times of skill shortages, it isn’t easy to staff specialist positions with suitable candidates. In this article, find out which 4 phases you should take into account in order to get more applicants.

Topics: Blog Employer branding Recruiting

How can you optimize your candidate journey?

Before we turn to the question of how we can optimize the candidate journey, we should first clarify why it’s important at all to optimize the candidate journey.

Topics: Blog Employer branding Recruiting candidate journey recruitment marketing

10 skills that today’s recruiter needs

Over the past few years, the recruiter’s activities have changed fundamentally. Previously, the recruiter’s task was of an administrative nature. Due to the intensifying reduction of unemployment, the resulting fiercer competition and digitalization, his tasks have changed in such a way that today’s recruiter rather takes on a marketing role.

Topics: Blog Employer branding Job-Multiposting Recruiting Campaign Planning Applicant Tracking

Conversion rate — why is it so important for incoming applications?

The conversion rate describes the ratio of visitors of a website to the action they took. You mainly find them in connection with online marketing activities. The conversion rate is a key measuring parameter when you need to find out how successful, for example, a specific campaign or job advertisement is. 

Topics: Blog candidate journey recruitment marketing online marketing Conversion rate landing pages application job advertisement key measuring parameter

Click rate - why is it so important for incoming applications?

The click rate, or also the click-through-rate, is a key performance indicator in the online marketing sector to determine success. It can measure both the success of a specific advertising campaign, and also how successful a certain website is. Based on this measuring parameter, you can, for example, find out whether your career site reaches the desired target group in a way that makes them continue to click on the job advertisements.

Topics: Blog candidate journey recruitment marketing Applicants click rate click-through-rate job advertisements Job search engine

What is the Candidate Journey?

The candidate journey is the path candidates take when they apply for a job with a company. On this journey, candidates experience several points of contact and develop an individual perception of the process. Consequently, the candidate journey represents the candidate’s trip, from a preliminary search for new challenges to the company’s decision-making process and then to the completion of the application process. 

Topics: Blog Employer branding candidate journey