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Table of Contents

Introduction

Looking for the most up-to-date information on employer branding? You're in the right place.

We've put together a comprehensive guide about all things employer branding. 

We will answer your questions like:

  • Why is employer branding so important?
  • How can I measure employer branding?
  • What can I do to improve employer branding?

e-book: employer branding

Definition

Your employer brand is the way that candidates and employees view your company, the experiences and interactions they’ve had, and ultimately how they would describe your company to another person.

What is Employer Branding?

There are many crucial pieces to the recruiting process and one that shouldn’t be forgotten is employer branding. It remains a key element to convincing candidates to apply and convincing current employees to stay. In this article we will explain more about the different aspects that make up employer branding.

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Key Points:

  • Your career page should highlight some of the key elements of your employer brand.
  • In the past 10 years, social media has become arguably the best place to cultivate a better employer image.

the ultimate guide to employer branding

Employer Branding on Instagram in 4 Easy Steps

Have you ever considered using Instagram for your employer branding but haven't done it so far because you don't have the optimal approach? Then it's time to change that, because Instagram is on the rise when it comes to building and maintaining your employer brand. In this article, we present you 4 steps for employer branding success on Instagram.

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Key Points:

  • Instagram is regarded by many companies as the paradise for branding.
  • Use Instagram to show the world and your target audience how much you and your employees support the company and the brand.

 

employer branding on instagram

8 KPIs for Successful Employer Branding

How can you reliably measure your employer branding and which key performance indicators(KPI) provide you with the best results? In this article we would like to present 8 key figures with which you can determine your employer branding.

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Key Points:

  • Time-to-hire is the most common and important key figure that you should collect.

Nine Ways to Measure the Success of Your Employer Branding in Social Media

Today's wide range of marketing tools for social media provides employers with an endless stream of data for their employer branding. This could make it difficult to determine which measures are actually important for your campaigns and employer brand and why. Below you will find nine key indicators and why they are interesting for measuring your employer branding success.

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Key Points:

  •  The stronger your employees and prospects are tied to the brand, the more likely they are to be loyal to it or to exert influence on others and promote your products, services and also the employer brand in their own networks.
  • Increasing click rate can be one of the indicators of a successful campaign that generates interest.

 

the ultimate guide to employer branding

7 Ways to Improve Your Employer Branding Strategy With Social Media

When we think about social media, we often associate it with things like selfies, celebrities, and going viral. But what about employer branding? Social media is an essential part of developing a positive and well-known employer brand. In this article, we will share with you seven ways to improve your employer branding strategy through social media.

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Key Points:

  • You can post your jobs on Facebook, saving your potential candidates the need to leave their favorite social site to find their dream job.
  • Instagram is the perfect way to put your company's everyday activities on display

 

the ultimate guide to employer branding

Interview: Focusing on Employer Branding with Jan Dirzus

Talention interviewed Jan Dirzus from the company Coroplast about employer branding.

The Ultimate Guide to Employer Branding

Jan Dirzus / Head of Personnel Development & Recruiting / Coroplast Fritz Müller GmbH & Co.KG

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Poster: Employer Branding EN

Infographic: 10 Key Figures to Measure Employer Branding

How can you reliably measure your employer branding and the attractiveness of your employer brand and which key performance indicators (KPI) provide you with the most reliable results? We have compiled the 10 most important key figures for measuring employer branding in an infographic and for a perfect overview.

Check out the infographic

 

Infographic: Employer Branding on Instagram in 4 Easy Steps

Have you ever considered using Instagram for your employer branding but haven't done it so far because you don't have the optimal approach? This infographic shows you how to achieve optimal employer branding on Instagram in 4 simple steps.

Check out the infographic

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E-book: Employer Branding

With our ultimate How-To Guide "Build, Measure and Improve your Employer Branding" you will acquire a solid basic knowledge to optimally expand your employer brand. Employer Branding Ebook EN

In this e-book you will learn how to define employer branding, what its most important key figures are, what mistakes you should avoid and why you should never underestimate social media.

Download your free e-book "Build, Measure and Improve your Employer Branding" today!

Topics in the e-book:

  • What is Employer Branding? 
  • 8 KPIs for Successful Employer Branding
  • Avoid the 3 Biggest Employer Branding Mistakes
  • Employer Branding on Instagram in 4 Easy Steps
  • Nine Ways to Measure the Success of Your Employer Branding in Social Media

Traffic on our career site has increased by 200–300% since Talention was implemented, and we have been getting 20% more candidates on average in the past 5 months. In addition, we have considerably more transparency over our entire process today. 

Shawn Bristow

Christian Wolf Gi Group Deutschland GmbH

The implementation of Talention was fast and uncomplicated. Our contact person was personally always at our side so that we felt well advised and well prepared. After just a short time, we were already able to get things moving.   

Shawn Bristow

Désirrée Kopp Reifenhäuser GmbH & Co. KG