Employer Branding: The Ultimate Guide

Introduction

Looking for the most up-to-date information on employer branding? You're in the right place.

We've put together a comprehensive guide about all things employer branding.

We will answer your questions like:

Why is employer branding so important?
How can I measure employer branding?
What can I do to improve employer branding?

Definition

Your employer brand is the way that candidates and employees view your company, the experiences and interactions they’ve had, and ultimately how they would describe your company to another person.

What is Employer Branding?

There are many crucial pieces to the recruiting process and one that shouldn’t be forgotten is employer branding. It remains a key element to convincing candidates to apply and convincing current employees to stay. In this article we will explain more about the different aspects that make up employer branding.

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Employer Branding on Instagram in 4 Easy Steps

Have you ever considered using Instagram for your employer branding but haven't done it so far because you don't have the optimal approach? Then it's time to change that, because Instagram is on the rise when it comes to building and maintaining your employer brand. In this article, we present you 4 steps for employer branding success on Instagram.

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8 KPIs for Successful Employer Branding

How can you reliably measure your employer branding and which key performance indicators(KPI) provide you with the best results? In this article we would like to present 8 key figures with which you can determine your employer branding.

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Employer Brand: Nine Ways to Measure Success With Social Media

Today's wide range of marketing tools for social media provides employers with an endless stream of data for their employer branding. This could make it difficult to determine which measures are actually important for your campaigns and employer brand and why. Below you will find nine key indicators and why they are interesting for measuring your employer branding success.

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Employer Branding Strategy: 7 Ways to Improve With Social Media

When we think about social media, we often associate it with things like selfies, celebrities, and going viral. But what about employer branding? Social media is an essential part of developing a positive and well-known employer brand. In this article, we will share with you seven ways to improve your employer branding strategy through social media.

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Interview: Focusing on Employer Branding with Jan Dirzus

Talention interviewed Jan Dirzus from the company Coroplast about employer branding.

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Infographic: 10 Key Figures to Measure Employer Branding

How can you reliably measure your employer branding and the attractiveness of your employer brand and which key performance indicators (KPI) provide you with the most reliable results? We have compiled the 10 most important key figures for measuring employer branding in an infographic and for a perfect overview.

Check out the infographic

Infographic: Employer Branding on Instagram in 4 Easy Steps

Have you ever considered using Instagram for your employer branding but haven't done it so far because you don't have the optimal approach? This infographic shows you how to achieve optimal employer branding on Instagram in 4 simple steps.

Check out the infographic

Infographic: 7 Ways to Improve your Employer Branding Strategy

When we think about social media, we often associate it with things like selfies, celebrities, and going viral. But what about employer branding? Social media is an essential part of developing a positive and well-known employer brand. In this infographic, we will share seven ways to improve your employer branding strategy through social media.

Check out the infographic

THE Ultimate Guide to Employer Branding

Table of Contents

Introduction

Looking for the most up-to-date information on employer branding? You're in the right place.

Definition

What is Employer Branding?

Employer Branding on Instagram in 4 Easy Steps

8 KPIs for Successful Employer Branding

Employer Brand: Nine Ways to Measure Success With Social Media

Employer Branding Strategy: 7 Ways to Improve With Social Media

Interview: Focusing on Employer Branding with Jan Dirzus

Infographic: 10 Key Figures to Measure Employer Branding

Infographic: Employer Branding on Instagram in 4 Easy Steps

Infographic: 7 Ways to Improve your Employer Branding Strategy

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