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Table of Contents

Introduction

Looking for the most up-to-date information on the candidate journey? You're in the right place.

We've put together a comprehensive guide about all things candidate journey. 

We will answer your questions like:

  • Why is a candidate journey so important?
  • What is a candidate journey?
  • What can I do to optimize the candidate journey?

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Definition

The candidate journey is the path candidates take when they apply for a job with a company. On this journey, candidates experience several points of contact and develop an individual perception of the process. Consequently, the candidate journey represents the candidate’s trip, from a preliminary search for new challenges to the company’s decision-making process and then to the completion of the application process. 

What is the Candidate Journey?

The candidate journey is the path candidates take when they apply for a job with a company. On this journey, candidates experience several points of contact and develop an individual perception of the process. Consequently, the candidate journey represents the candidate’s trip, from a preliminary search for new challenges to the company’s decision-making process and then to the completion of the application process. 

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Key Points:

  • Candidates would like to know whether they’d be a good fit with the company and if they can identify themselves with it.
  • During this journey, candidates must be continuously guided further to the next step and prevented from deciding not to submit their application.

Candidate Journey: The Ultimate Guide

How Can You Optimize Your Candidate Journey?

Before we turn to the question of how we can optimize the candidate journey, we should first clarify why it’s important at all to optimize the candidate journey. The candidate journey is the path the candidate goes through when he applies for a job with your company. The more positive the candidate’s points of contact with your company are, the more completed job applications you’ll receive. Are you not getting enough applications or none that are qualitative? Then you should take another look at your candidate journey and find out whether you can optimize it.

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Key Points:

  • When a visitor has been identified as a lead, you must convince him or her about your company as an employer.
  • It’s important to motivate a candidate who has already been convinced to send his or her application.

Candidate Journey: The Ultimate Guide

Typical Errors When Tracking the Candidate Journey

You may be familiar with this problem: in your analytics, all your traffic and applications are generated by the career site and you can’t identify any specific sources. Ideally, however, you would like to track each step of the applicant in the candidate journey so you can optimize your processes. In this article, we will explain how errors can arise during tracking and what you can do about it.

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Key Points:

  • Many companies face the problem of imprecise and fragmentary reports.
  • Exact tracking makes your entire process more transparent and instead of going by your gut feeling, you can make the appropriate decisions for your ads.

Candidate Journey: The Ultimate Guide

8 Key Performance Indicators That You Need to Define Your Candidate Journey

It’s important to know where your website visitors come from. No matter whether they visit your career site or your job advertisements. If the visitors come from abroad, this may not bring you any applicants. These clicks from foreign countries only lead to clicks on the job advertisement, but not to actual applications. The same is true for clicks from the wrong region.

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Key Points:

  • Use job titles that your target group is actually searching for.
  • You want to convince the candidate that you are the right employer.

The Candidate Journey Measured In 9 Steps

Distinguishing Candidate Journey from Candidate Experience

Have you ever wondered what the difference is between the terms candidate journey and candidate experience? In this article, you will learn how to distinguish candidate journey from candidate experience.

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Key Points:

  • Candidate journey describes the path a candidate takes when applying to a company. 
  • Candidate experience describes the perceptions and experiences that the candidate collects during the application process. 

How to Identify Your Candidate Journey

In order to optimize your candidate journey, you first need to understand the current path that candidates must take at your own organization. Put yourself in the position of your candidate and check step by step how you feel about the process that a potential candidate has to go through.  In this article, we will reveal six key components of the candidate journey that will help you to evaluate your own process.

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Candidate Journey: The Ultimate Guide

What is the Benefit of the Candidate Journey?

The candidate journey describes the path a candidate follows when applying to a company. Throughout the journey, the candidate experiences several contact points and develops an individual perception of the process. In this article, we will explain the benefit of the candidate journey and how it relates to each step of the process.

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Infographic: Candidate Journey

The candidate journey is the path candidates take when they apply for a job with a company. On this journey, candidates experience several points of contact and develop an individual perception of the process. We have clearly summarized the candidate journey in an infographic.

Check out the infographic

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Checklist: Candidate Journey

 

Candidate-Journey-CoverTake this self-test through our checklist and use the following 7 criteria to find out where you still have potential for optimization.

Take the test now and download the free "Candidate Journey" checklist.

Topics in the checklist:

  • 7 criteria for a good candidate journey
  • Helpful tips and examples


Traffic on our career site has increased by 200–300% since Talention was implemented, and we have been getting 20% more candidates on average in the past 5 months. In addition, we have considerably more transparency over our entire process today. 

Shawn Bristow

Christian Wolf Gi Group Deutschland GmbH

The implementation of Talention was fast and uncomplicated. Our contact person was personally always at our side so that we felt well advised and well prepared. After just a short time, we were already able to get things moving.   

Shawn Bristow

Désirrée Kopp Reifenhäuser GmbH & Co. KG