The blog about recruitment marketing & employer branding

How to Identify Your Candidate Journey

In order to optimize your candidate journey, you first need to understand the current path that candidates must take at your own organization. Put yourself in the position of your candidate and check step by step how you feel about the process that a potential candidate has to go through.  In this article, we will reveal six key components of the candidate journey that will help you to evaluate your own process.

Topics: candidate journey Employer branding

What is the Benefit of the Candidate Journey?

The candidate journey describes the path a candidate follows when applying to a company. Throughout the journey, the candidate experiences several contact points and develops an individual perception of the process. In this article, we will explain the benefit of the candidate journey and how it relates to each step of the process.

Topics: candidate journey Recruiting Employer branding

Distinguishing Candidate Journey from Candidate Experience

Have you ever wondered what the difference is between the terms candidate journey and candidate experience? In this article, you will learn how to distinguish candidate journey from candidate experience.
 
Topics: candidate journey Candidate Experience

Typical Errors When Tracking the Candidate Journey

You may be familiar with this problem: in your analytics, all your traffic and applications are generated by the career site and you can’t identify any specific sources. Ideally, however, you would like to track each step of the applicant in the candidate journey so you can optimize your processes. In this article, we will explain how errors can arise during tracking and what you can do about it.

Topics: Candidate Journey Tracking candidate journey recruitment marketing

8 Key Performance Indicators That You Need to Define Your Candidate Journey

It’s important to know where your website visitors come from. No matter whether they visit your career site or your job advertisements. If the visitors come from abroad, this may not bring you any applicants. These clicks from foreign countries only lead to clicks on the job advertisement, but not to actual applications. The same is true for clicks from the wrong region. Check the following key performance indicators to find out where your candidate journey can be optimized.

Topics: candidate journey recruitment marketing

Infographic Candidate Journey

The candidate journey is the path candidates take when they apply for a job with a company. On this journey, candidates experience several points of contact and develop an individual perception of the process. We have clearly summarized the candidate journey in an infographic.

Topics: Blog candidate journey infographic

How can you optimize your candidate journey?

Before we turn to the question of how we can optimize the candidate journey, we should first clarify why it’s important at all to optimize the candidate journey.

Topics: Blog candidate journey Employer branding Recruiting recruitment marketing

Conversion rate — why is it so important for incoming applications?

The conversion rate describes the ratio of visitors of a website to the action they took. You mainly find them in connection with online marketing activities. The conversion rate is a key measuring parameter when you need to find out how successful, for example, a specific campaign or job advertisement is. 

Topics: Blog candidate journey recruitment marketing Conversion rate landing pages application job advertisement key measuring parameter online marketing

Click rate - why is it so important for incoming applications?

The click rate, or also the click-through-rate, is a key performance indicator in the online marketing sector to determine success. It can measure both the success of a specific advertising campaign, and also how successful a certain website is. Based on this measuring parameter, you can, for example, find out whether your career site reaches the desired target group in a way that makes them continue to click on the job advertisements.

Topics: Blog recruitment marketing click rate click-through-rate job advertisements Applicants Job search engine candidate journey

What is the Candidate Journey?

The candidate journey is the path candidates take when they apply for a job with a company. On this journey, candidates experience several points of contact and develop an individual perception of the process. Consequently, the candidate journey represents the candidate’s trip, from a preliminary search for new challenges to the company’s decision-making process and then to the completion of the application process. 

Topics: Blog candidate journey Employer branding