The blog about recruitment marketing & employer branding

Recruiting in Germany vs. USA: What are the differences?

Have you ever wondered how the recruiting process differs in different countries? While the desire for qualified candidates remains the same, every country has it's own way of doing things. In this article, we will explain some differences between recruiting in Germany in comparison to the United States.

Topics: application Recruiting job boards US recruiting

Conversion rate — why is it so important for incoming applications?

The conversion rate describes the ratio of visitors of a website to the action they took. You mainly find them in connection with online marketing activities. The conversion rate is a key measuring parameter when you need to find out how successful, for example, a specific campaign or job advertisement is. 

Topics: Blog candidate journey recruitment marketing Conversion rate landing pages application job advertisement key measuring parameter online marketing