The blog about recruitment marketing & employer branding

Definition: What is Recruitment Marketing?

Recruitment marketing has become a widely used and recognized term in the field of HR. It is the strategy of finding, approaching, attracting, and developing a relationship with suitable candidates before they actively start looking for a job. And it takes place during the phase before the actual application process. In this article, we will show you what recruitment marketing is all about.

Topics: recruitment marketing Recruiting Employer branding

Infographic: 3 HR Marketing Components for Recruiting Success

Many HR departments have found success with utilizing tools and strategies that are used in marketing, creating a new discipline called HR marketing. Specifically in regards to recruiting, there are several components that have become critical for HR marketing success.

In this infographic, we'll cover the 3 components that every HR marketer should incorporate in their recruiting process.

Topics: Trends Talent-Pool infographic Talent Network hr marketing Recruiting

5 Examples of Successful Career Pages on Facebook

As a result of digitalization, social media channels are becoming more and more important. Many companies realized this development early on and discovered Facebook as a recruiting channel for themselves - and in some cases very successfully! During the analysis, however, we noticed that there are considerable qualitative differences in the use of Facebook in recruiting.

Topics: Blog Facebook Recruiting Social-Media career page career site

10 Exceptional Career Page Examples

Your company's career page is the central point of contact with potential candidates. On this page, it is important to convince candidates to submit an application and make their decision-making process easier. The career page is still the best employer branding tool for external communication and is ideal for strengthening your own employer attractiveness. We have put together 10 examples of really exceptional career page examples that will be hard to forget.

Topics: Employer branding Recruiting career page

What is the Benefit of the Candidate Journey?

The candidate journey describes the path a candidate follows when applying to a company. Throughout the journey, the candidate experiences several contact points and develops an individual perception of the process. In this article, we will explain the benefit of the candidate journey and how it relates to each step of the process.

Topics: candidate journey Recruiting Employer branding

Learn How the Stifterverband Uses Alumni Networks as a Recruiting Channel

Did you know that alumni networks are used as a recruiting channel and can be a way to deal with the shortage of skilled workers? We are delighted that we had the opportunity to sit down with Marion Langenbach, Head of Personnel Selection and Development at the Stifterverband für Deutsche Wissenschaft e.V., where exactly this approach has proven its worth.

The Stifterverband für Deutsche Wissenschaft e.V. is an institution with a long tradition and almost 100 years of history that goes back to the Weimar Republic and is today at the centre of a complex network of business, science, politics and civil society. Find out more about the daily challenges in recruiting, how Talention is used and about the alumni networks in this article.

Topics: Interview Recruiting

Innovative Recruiting at STAFFXPERTS: How We Remove Application Barriers

It is no longer a secret that the recruiting market is increasingly undergoing changes. But how do personnel service providers feel about these changes and, above all, what consequences do they draw from them? Talention interviewed two recruiters from STAFFXPERTS GmbH about the importance of content marketing in recruiting, their use of the Talention software and their attitude towards the much discussed need for a motivation letter.

Topics: Interview Recruiting personnel services

Multi-Channel Posting - What You Need to Know

What is multi-channel posting?

Multi-channel posting means creating a job ad once and then publishing it in several channels simultaneously, for example job boards, career site, employment agencies, Google AdWords, newsletters. In other words, it is the marketing of a job advertisement on as many channels as possible.

Topics: recruitment marketing Recruiting multi-channel posting

What is Multi-Channel Posting?

Multi-channel posting of job advertisements - a big seller among HR professionals. Are you with them too?

It is a major challenge in personnel marketing to place job advertisements in as many job exchanges as you can with as little time and costs as possible.

Topics: Recruiting job boards multi-channel posting job advertisement

Interview with Sonnenschein Personenbeförderung GmbH: Original recruiting in the social sector

What are the challenges that recruiters face in the social sector? We sat down with Harald Böning, the CEO of Sonnenschein Personenbeförderung GmbH, to get to the bottom of exactly that and other questions concerning recruiting. You can find out here how he deals with the challenges and how Talention supports him on a daily basis.

Topics: Interview Recruiting Talent-Pool social sector