The blog about recruitment marketing & employer branding

The Benefits of SEO in Recruiting

You've likely heard of SEO and its use in online marketing. But do you know the best way to utilize it for your recruiting process? In this article we would like to give you an overview of what SEO is and why it is so important for a successful recruiting strategy.

Topics: SEO Recruiting

Our 10 Most Popular HR Downloads

If you subscribe to our blog and newsletter, you are probably familiar with our e-books, checklists and posters about employer branding, recruiting and HR marketing. But do you know which are our most popular HR downloads? We've compiled a list of our 10 most popular downloads for you, so that you don't miss out on any of our top HR content.

Topics: recruitment marketing Recruiting

Infographic: Christmas is the perfect time for Recruiting

What does Christmas mean for your recruiting process? In this infographic we’d like to explain why we think Christmas is the perfect time for recruiting.

Topics: recruiting marketing infographic Recruiting

University Marketing: The Good, the Bad, and the Ugly

University marketing is a branch of recruitment marketing that has gained importance as the number of students worldwide continues to rise. But what exactly is university marketing? And what makes it so important? In this article, we'll share with you everything you need to know about university marketing.

Topics: Recruiting

Definition: What is Recruitment Marketing?

Recruitment marketing has become a widely used and recognized term in the field of HR. It is the strategy of finding, approaching, attracting, and developing a relationship with suitable candidates before they actively start looking for a job. And it takes place during the phase before the actual application process. In this article, we will define recruitment marketing and tell you what it is all about.

Topics: recruitment marketing Recruiting Employer branding

3 HR Marketing Components for Recruiting Success (Infographic)

Many HR departments have found success with utilizing tools and strategies that are used in marketing, creating a new discipline called HR marketing. Specifically in regards to recruiting, there are several components that have become critical for HR marketing success.

In this infographic, we'll cover the 3 components that every HR marketer should incorporate in their recruiting process.

Topics: Trends Talent-Pool infographic Talent Network hr marketing Recruiting

10 Exceptional Career Page Examples

Your company's career page is the central point of contact with potential candidates. On this page, it is important to convince candidates to submit an application and make their decision-making process easier. The career page is still the best employer branding tool for external communication and is ideal for strengthening your own employer attractiveness. We have put together 10 examples of really exceptional career page examples that will be hard to forget.

Topics: Employer branding Recruiting career page

What is the Benefit of the Candidate Journey?

The candidate journey describes the path a candidate follows when applying to a company. Throughout the journey, the candidate experiences several contact points and develops an individual perception of the process. In this article, we will explain the benefit of the candidate journey and how it relates to each step of the process.

Topics: candidate journey Recruiting Employer branding

Learn How the Stifterverband Uses Alumni Networks as a Recruiting Channel

Did you know that alumni networks are used as a recruiting channel and can be a way to deal with the shortage of skilled workers? We are delighted that we had the opportunity to sit down with Marion Langenbach, Head of Personnel Selection and Development at the Stifterverband für Deutsche Wissenschaft e.V., where exactly this approach has proven its worth.

The Stifterverband für Deutsche Wissenschaft e.V. is an institution with a long tradition and almost 100 years of history that goes back to the Weimar Republic and is today at the centre of a complex network of business, science, politics and civil society. Find out more about the daily challenges in recruiting, how Talention is used and about the alumni networks in this article.

Topics: Interview Recruiting

Innovative Recruiting at STAFFXPERTS: How We Remove Application Barriers

It is no longer a secret that the recruiting market is increasingly undergoing changes. But how do personnel service providers feel about these changes and, above all, what consequences do they draw from them? Talention interviewed two recruiters from STAFFXPERTS GmbH about the importance of content marketing in recruiting, their use of the Talention software and their attitude towards the much discussed need for a motivation letter.

Topics: Interview Recruiting