For older generations, millennials can be a target group that is difficult to understand. But they don't have to be difficult to recruit as long as you follow our instructions. In this article we will share with you 6 things that most recruiters don't know when it comes to recruiting the millennials.
The term Millennials (Generation Y) covers everyone born between 1981 and 1995. This age group was largely defined by the rise of the Internet and other digital technologies in their childhood and teenage years, which earned them the nickname "Digital Natives". They are an attractive target group for many companies that want to improve and expand their online presence.
Millennials differentiate themselves from the generations before them by looking past the traditional benefits. Things like health insurance or a long-term development plan are not enough. They also want benefits like wellness programs, home office and team events.
Screenshot: Example of some Benefits of Talention
Flexibility is one of the most attractive benefits for the Generation Y. They do not stick to the traditional 9-5 hours anymore and prefer to work according to their own personal rhythms.
Another tradition Millennials don't like is a strict office environment. They want to enjoy their work and have good relationships with their employees. If you want to win the millennials for your company, you have to show your funny side.
Millennials only want to work for a brand with which they can identify with and which they believe will benefit the society. Your employer branding strategy is the key to reaching this group and convincing them why you would be their great employer.
As they are often willing to move to a new position, Millennials are the ideal candidates for your talent pool. Many millennials are open to new opportunities if you can convince them.
Screenshot: Talention's Talent Pool Landing Page
Once you have millennials in your talent pool, they need to be nurtured. So you can make them aware of your employer branding and highlight your benefits as an employer.
By staying in touch with them, you are in the perfect place when the millennials are ready for a new position. A good way to do this is to send a monthly newsletter.
Screenshot: Newsletter Tool in the Talention Software
Would you like to know more about how you can attract a particular target group like the Millennials? We would like to share expert knowledge with you and show you best practice examples with the Talention software. Simply request a free demo here and and an expert will contact you shortly. Request a demo now.