The blog about recruitment marketing & employer branding

What is an EVP?

As a recruiter, it’s easy to always think about the recruiting process from the company's perspective. But what about the candidates’ perspective? What is it that actually convinces them to apply to your company? In this article, we’ll explain what an EVP is and how it can be the deciding factor in a candidates’ decision making process.

Topics: Employer branding Candidate Persona

Candidate Relationship Management: Everything You Need to Know

You may know what candidate relationship management is, but have you ever wondered how candidate relationship management actually works? In this article we will explain how to engage applicants with your employer brand through relationship management.

Topics: Employer branding Candidate Relationship

5 Best Practice Company Culture Videos to Watch for Inspiration

One of the most important parts of the recruiting process is making sure that your applicants fit in with your company culture. It's pivotal that applicants have a chance to to get to know your company during the recruiting process. One easy way to do this is by creating a company culture video. In this article we'll explain what a company culture video is and give you five best practice examples to serve as inspiration.

Topics: Employer branding career page recruitment marketing

How to Differentiate Your Staffing Agency's Brand: 13 Ways to Stand Out

With the recent drop in the unemployment rate, the competition for qualified candidates is fiercer than ever. For staffing agencies in particular, its important to stay ahead of the competition by adopting the latest recruiting techniques and tools. Only in this way can you convince candidates to choose your agency over the rest. In this article, we'll give you 13 ways to make your staffing agency's brand really stand out from the crowd.

Topics: staffing agency Employer branding

Definition: What is Recruitment Marketing?

Recruitment marketing has become a widely used and recognized term in the field of HR. It is the strategy of finding, approaching, attracting, and developing a relationship with suitable candidates before they actively start looking for a job. And it takes place during the phase before the actual application process. In this article, we will define recruitment marketing and tell you what it is all about.

Topics: recruitment marketing Recruiting Employer branding

7 Ways to Improve your Employer Branding Strategy (Infographic)

When we think about social media, we often associate it with things like selfies, celebrities, and going viral. But what about employer branding? Social media is an essential part of developing a positive and well-known employer brand.

In this infographic, we will share seven ways to improve your employer branding strategy through social media.

Topics: Trends infographic Employer branding Social-Media

10 Exceptional Career Page Examples

Your company's career page is the central point of contact with potential candidates. On this page, it is important to convince candidates to submit an application and make their decision-making process easier. The career page is still the best employer branding tool for external communication and is ideal for strengthening your own employer attractiveness. We have put together 10 examples of really exceptional career page examples that will be hard to forget.

Topics: Employer branding Recruiting career page

How to Identify Your Candidate Journey

In order to optimize your candidate journey, you first need to understand the current path that candidates must take at your own organization. Put yourself in the position of your candidate and check step by step how you feel about the process that a potential candidate has to go through.  In this article, we will reveal six key components of the candidate journey that will help you to evaluate your own process.

Topics: candidate journey Employer branding

What is the Benefit of the Candidate Journey?

The candidate journey describes the path a candidate follows when applying to a company. Throughout the journey, the candidate experiences several contact points and develops an individual perception of the process. In this article, we will explain the benefit of the candidate journey and how it relates to each step of the process.

Topics: candidate journey Recruiting Employer branding

Employer Branding in the Digital Age: Talention Attends HR-Meetup

Employer branding has become a core topic in the world of HR. And in today's increasingly digital world, it's become clear that employer branding must adapt to these changes. For this reason, the latest Human Resources Lounge Meetup was dedicated to discussing "Employer Branding in the Digital Age." Talention had the pleasure of both attending and presenting at the event that was held on 09.10.2018 in Cologne.

Topics: Employer branding Event