The blog about recruitment marketing & employer branding

Definition: What is Recruitment Marketing?

Recruitment marketing has become a widely used and recognized term in the field of HR. It is the strategy of finding, approaching, attracting, and developing a relationship with suitable candidates before they actively start looking for a job. And it takes place during the phase before the actual application process. In this article, we will show you what recruitment marketing is all about.

Topics: recruitment marketing Recruiting Employer branding

Infographic: 7 Ways to Improve your Employer Branding Strategy with Social Media

When we think about social media, we often associate it with things like selfies, celebrities, and going viral. But what about employer branding? Social media is an essential part of developing a positive and well-known employer brand.

In this infograpfic, we will share seven ways to improve your employer branding strategy through social media.

Topics: Trends infographic Employer branding Social-Media

10 Exceptional Career Page Examples

Your company's career page is the central point of contact with potential candidates. On this page, it is important to convince candidates to submit an application and make their decision-making process easier. The career page is still the best employer branding tool for external communication and is ideal for strengthening your own employer attractiveness. We have put together 10 examples of really exceptional career page examples that will be hard to forget.

Topics: Employer branding Recruiting career page

How to Identify Your Candidate Journey

In order to optimize your candidate journey, you first need to understand the current path that candidates must take at your own organization. Put yourself in the position of your candidate and check step by step how you feel about the process that a potential candidate has to go through.  In this article, we will reveal six key components of the candidate journey that will help you to evaluate your own process.

Topics: candidate journey Employer branding

What is the Benefit of the Candidate Journey?

The candidate journey describes the path a candidate follows when applying to a company. Throughout the journey, the candidate experiences several contact points and develops an individual perception of the process. In this article, we will explain the benefit of the candidate journey and how it relates to each step of the process.

Topics: candidate journey Recruiting Employer branding

Employer Branding in the Digital Age: Talention Attends HR-Meetup in Cologne

Employer branding has become a core topic in the world of HR. And in today's increasingly digital world, it's become clear that employer branding must adapt to these changes. For this reason, the latest Human Resources Lounge Meetup was dedicated to discussing "Employer Branding in the Digital Age." Talention had the pleasure of both attending and presenting at the event that was held on 09.10.2018 in Cologne.

Topics: Employer branding Event

HR Marketing: How Employer Branding Can Define Your Success

HR marketing and employer branding go hand in hand when it comes to the recruiting process. But how are they connected? And why is employer branding so crucial for HR marketing success? In this article, we will answer your employer branding questions in relation to HR marketing and explain how it can define your recruiting success.

Topics: Employer branding hr marketing

10 Advantages of Using an Applicant Tracking System

In today's recruiting world applicant tracking systems do much more than just track applicants. They can be extremely beneficial to your recruiting process. If you've been on the fence about investing in an applicant tracking system (ATS), then this article is for you. We've compiled the 10 major advantages to using an ATS that we think you should know about. 

Topics: Applicant Tracking Employer branding recruiting success

Interview: Focusing on Employer Branding with Jan Dirzus

Talention interviewed Jan Dirzus from the company Coroplast about employer branding.

Topics: Interview Blog Employer branding

Infographic: Employer Branding on Instagram in 4 Easy Steps

 Have you ever considered using Instagram for your employer branding but haven't done it so far because you don't have the optimal approach?

This infographic shows you how to achieve optimal employer branding on Instagram in 4 simple steps.


Topics: Infografik Employer branding instagram Arbeitgebermarken