One of the most important parts of the recruiting process is making sure that your applicants fit in with your company culture. It's pivotal that applicants have a chance to to get to know your company during the recruiting process. One easy way to do this is by creating a company culture video. In this article we'll explain what a company culture video is and give you five best practice examples to serve as inspiration.
What is a company culture video?
A company culture video is a short video that highlights various aspects of life at a company. It may include points such as what the company does, what their values are, what makes them different from other companies, and what their employee benefits are.
Why should I make a company culture video?
Having a company culture video is arguably the best way to give a more tangible glimpse into life at your company. Aside from hosting events, a video is the only way that applicants can take a real look into your company. While written content on your job ads or career page is still very valuable, a video can really help to set you apart from the competition.
5 best practice company culture videos
One of our favorite aspects of Mister Spex's video is the outtakes. While the first half of the video is more informative and serious, they also want to show that they have a fun and playful side to their company.
In addition, if you're an international company it may be difficult to decide which languages to offer for your video. Mister Spex offers a multilingual video in German with English subtitles, as their headquarters are in Germany but they’ve grown to include multiple international locations.
A great company culture video can effectively explain what the company does, why they do it, how they do it, and why candidates should want to help them do it. HubSpot nails all of those points and manages to do it in a fun 80s style format.
HubSpot also has a non-traditional culture that is important for them to accentuate because they want to make sure they are hiring people who fit in with this different way of thinking.
IAC Applications’ catches our attention with its entertaining opening, but quickly moves into some valid arguments on the benefit of their location outside of New York City. This is clearly a key point for them to emphasize, as they need to recruit people who are interesting in working outside of the city.
They spend of the rest of the video focused on employee testimonials, which can be a very powerful way to connect with potential applicants. They are effective for giving candidates a glimpse at their potential future co-workers and also helping them to envision what their experience would be like there.
J.P. Morgan chose to focus their video on a day in the life of one particular employee. Although this does make the video less generalized, it does give us a better picture of day-to-day life.
Additionally, the tone of this video is more serious than some of the others we’ve mentioned here. This is important to keep in mind, as your video should accurately reflect your actual work environment as best as it can. The company culture of a bank is likely quite different than that of a tech company and that should be noticeable in the videos.
In Starbucks' video, they focus heavily on the employee benefits. They mention multiple perks of working at Starbucks, from the positive team environment to health insurance options for all employees.
Another thing that stands out in this video is their use of the word "partner." At Starbucks, employees are called partners. This is a core part of their employer branding and they made sure to include this in their video.
Would you like to learn more about company culture video best practices? We will gladly show you further examples and how a video could be integrated into your career page in the Talention software. You can request a demo here and someone will get in touch with you shortly. Request a demo now.