The blog about recruitment marketing & employer branding


Recent Posts by Carolin:

SEO for Job Ads: Four Reasons Why It's A Must

The internet is becoming more and more important for the successful exchange of information. Within a few seconds, a multitude of information can be retrieved by a user. This makes it all the more important to include the internet and search engines such as Google in marketing - including HR marketing. In the following article, you will find four good reasons why SEO is a must for your job advertisements.

Topics: SEO job advertisement

Best Practice Staffing Agency: Number of Applicants Doubled to Over 69,000

The GiGroup, one of the largest international staffing agencies, can look back on a successful year, particularly in Germany. Following the switch to Talention Software, GiGroup Germany doubled the number of applicants last year to over 69,000, despite declining unemployment figures. We conducted an interview with Christian Wolf, Service Director of GiGroup Germany, in which he talks about current successes and success factors for staffing agencies.

Topics: Interview staffing agency

HR Marketing: Why Visibility is Important

The competition for qualified employees and the development of an effective HR marketing strategy is a challenge that every company has to face nowadays. Medium-sized companies are often at a disadvantage with potential applicants because they are not as "visible" as large companies, which usually advertise on television, on the Internet and via many other communication channels. In this article, we'll address the importance of visibility in regards to HR marketing and what your company can do to increase your reach.

Topics: hr marketing

Study: Need for Action in HR Marketing and Recruiting

Many companies have not yet adapted HR marketing and recruiting strategies to the current competitive conditions. This is shown by the study "Successful Employer Branding in Small and Medium-Sized Enterprises" by HR Blue and the Königssteiner agency. In this article, we'll dive deeper into the study results and what they mean for modern day recruiting. We'll also share some recommendations for how to implement HR marketing in your own strategies.

Topics: hr marketing

HR Marketing Basics

HR marketing is a crucial part of modern day recruiting and an important component when it comes to ensuring the sustainability of qualified employees. With changes in demographics and a shortage of skilled workers, companies are faced with new challenges in recruiting. How can companies respond to these challenges and begin to implement HR marketing techniques? You'll find out the answers in this article.

Topics: hr marketing

IT Professionals: 4 Methods for Successful Recruitment Marketers

Are you looking for specialists such as qualified IT professionals, software developers, programmers, web developers, Java developers or test managers? Modern recruiting know-how is particularly important in the IT environment, where the competition for candidates is very high. In this article, we will show you four important approaches that you should consider for your recruiting success.

Topics: recruitment marketing it professionals

The 5 Most Important Changes in Recruiting in Recent Years

A lot has changed in recruiting in recent years. To keep pace with these new changes, you should be aware of the following.

Topics: Recruiting recruitment marketing

Typical Errors When Tracking the Candidate Journey

You may be familiar with this problem: in your analytics, all your traffic and applications are generated by the career site and you can’t identify any specific sources. Ideally, however, you would like to track each step of the applicant in the candidate journey so you can optimize your processes. In this article, we will explain how errors can arise during tracking and what you can do about it.

Topics: candidate journey recruitment marketing

8 KPIs That You Need to Define Your Candidate Journey

It’s important to know where your website visitors come from. No matter whether they visit your career site or your job advertisements. If the visitors come from abroad, this may not bring you any applicants. These clicks from foreign countries only lead to clicks on the job advertisement, but not to actual applications. The same is true for clicks from the wrong region. Check the following key performance indicators to find out where your candidate journey can be optimized.

Topics: candidate journey recruitment marketing

10 Skills That Today’s Recruitment Marketer Needs (Infographic)

Over the past few years, the recruitment marketer’s activities have changed fundamentally. Previously, the recruitment marketer’s task was of an administrative nature. Due to the intensifying reduction of unemployment, the resulting fiercer competition and digitalization, his tasks have changed in such a way that today’s recruiter rather takes on a marketing role.
Learn in this infographic, which 10 skills the recruitment marketer of today needs.

Topics: Recruiting Trends infographic