Recruiters can publish job advertisements on certain job boards for a fee. But how do they know which one is best?
First of all, it should be noted that there is no single "BEST" job board, each one has advantages and disadvantages. Ultimately, it must fit in with your own recruiting process. Read the following tips to find out which one is right for you.
Take a look at the data of the respective job boards. This data provides information on how much traffic there is on the website, for example how many visits or visitors the job board has. However, each company usually creates the data for itself, so you should approach it with this background knowledge.
Search job boards in Google
In Google, enter the job title and keywords that you would use to describe your opening. What are the top job boards? You should take a closer look at these.
View the social media pages of the respective job boards. Pay attention to the number of followers, for example.
Size of the job board
The size of the job board doesn't matter, just because it's small doesn't necessarily mean that it's not as successful.
Make sure that your desired target group is active on the job board. Even if it has a very large number of visitors, it won't be useful to you if they aren't from the right target group. If, for example, you want to fill a job in New York and the job board mostly has visitors in California, the right target group will not be addressed. The situation is similar if you are looking for SAP consultants but the job board doesn't address them.
There are web traffic surveys created by the job board itself or by an independent source. You should take a look at these surveys as part of your deliberation process. However, these surveys are also only an indication that the job board has a high visitor flow in your desired target group.