--- title: 5 Sourcing Strategies Every Recruiter Should Use description: In this article, we'll share 5 sourcing strategies that we think every recruiter should use. image: https://www.talention.com/hubfs/talent%20network.png --- [![Talention](https://www.talention.com/hubfs/Talention_Logo_RZ%20Xiketic-1.svg "Talention")](https://www.talention.com/) [![Login](https://no-cache.hubspot.com/cta/default/532188/d059139e-a7c6-46be-93d7-3bb8c751727e.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/d059139e-a7c6-46be-93d7-3bb8c751727e) [![Free Demo](https://no-cache.hubspot.com/cta/default/532188/316529e3-3bf9-428f-84fe-9b8096350adc.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/316529e3-3bf9-428f-84fe-9b8096350adc) ** ** ** ##### **[CRM](https://www.talention.com/products/candidate-relationship-management)** [Talent Pool](https://www.talention.com/products/candidate-relationship-management) [Events & 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[Trainings](https://www.talention.com/success) [Certificates](https://www.talention.com/success) [![Learn more >](https://no-cache.hubspot.com/cta/default/532188/b5dea855-b91b-43b9-9201-d7a0af606d38.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/b5dea855-b91b-43b9-9201-d7a0af606d38) Search **Menu** ** ** [![Login](https://no-cache.hubspot.com/cta/default/532188/d059139e-a7c6-46be-93d7-3bb8c751727e.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/d059139e-a7c6-46be-93d7-3bb8c751727e) [![Free Demo](https://no-cache.hubspot.com/cta/default/532188/316529e3-3bf9-428f-84fe-9b8096350adc.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/316529e3-3bf9-428f-84fe-9b8096350adc) ![](https://www.talention.com/hubfs/talent%20network.png) [Talent-Pool](https://www.talention.com/blog/topic/talent-pool) | [sourcing](https://www.talention.com/blog/topic/sourcing) | 3 min read # 5 Sourcing Strategies Every Recruiter Should Use Written by [Madeline](https://www.talention.com/blog/author/madeline) Aug 31, 2018 8:51:00 AM Sourcing continues to change and grow with modern technology. It's important to stay on top of these changes and to implement some of the new strategies into your sourcing repertoire. But what are these new strategies? And how you can you start to use them? In this article, we'll share 5 sourcing strategies that we think every recruiter should use. ### 1. Create a talent pool Creating a **talent pool** is the easiest way to build enough quality candidates so that [you can source within your own pool](https://www.talention.com/blog/7-advantages-of-sourcing-with-a-talent-network-tool) before having to look any further. These “warm” candidates will be more likely to respond since they are familiar with your company.  [By integrating a talent pool into your careers site](https://www.talention.com/blog/7-reasons-why-you-should-have-a-talent-network), you enable candidates to stay in contact even when there are no relevant positions available. This also helps the candidates to stay connected with your brand and remain open to future positions.  ![talent network](https://www.talention.com/hs-fs/hubfs/talent%20network.png?width=600&name=talent%20network.png)*Screenshot: Example of talent pool sign-up form in Talention* ### 2. Send nurturing emails and newsletters Keeping in contact with potential candidates is a great way to keep them interested in your company. If you’re sending them regular emails or monthly **newsletters** with updates on what is going on at your company, they are more likely to remain aware of what open positions you have. Get creative with opportunities to stay in touch, like sending out a company Christmas e-card or letting candidates know which events and fairs you will be at in the next few months. This is also a great place to share employer branding stories, as mentioned below. ![TN newsletter](https://www.talention.com/hs-fs/hubfs/TN%20newsletter.png?width=600&name=TN%20newsletter.png)*Screenshot: Example newsletter in the Talention talent pool tool* ### 3. Host and attend events When you think of sourcing today, you mostly think about online sourcing. But there is something to be said for the lost art of face-to-face interactions. Hosting and attending **events** can help you to not only get to know new candidates and but also to stay in touch with candidates in your talent pool. Candidates can easily sign-up and join your talent pool via a tablet or laptop at an event. This is the perfect opportunity to then send them a welcoming email containing the relevant information about your current open positions and your brand. Plus, now that you've met them in person, the eventual interview process will be much easier. ![tablet mockup form](https://www.talention.com/hs-fs/hubfs/tablet%20mockup%20form.jpeg?width=600&name=tablet%20mockup%20form.jpeg) *Screenshot: Easy talent pool sign-up at an event with the Talention talent pool tool* ### 4. Share employer branding stories Building up a positive **employer brand** is a crucial part of a successful sourcing strategy. You should have a brand that candidates are excited about and want to be a part of. It also helps to have a familiar brand so that when you are sourcing you don't have to start from zero with each candidate. [Employer branding](https://www.talention.com/the-ultimate-guide-to-employer-branding) stories can be shared in a variety of ways. You can do this via your newsletter, at events, through social media, and on your career site. The key is to make sure that these stories are consistent with your brand and that they leave candidates with a positive feeling about your company. ### 5. Source on multiple channels With the constant growth of the internet, there seem to be an infinite number of new sourcing **channels**. It would be a shame to miss out on them because you've been using the same channels for the past five years. [We've put together a list of 22 sourcing channels](https://www.talention.com/blog/top-sourcing-channels-the-ultimate-list) to help you get some inspiration and find new ways to reach relevant candidates. ``` Check out our page "The Ultimate Guide to Candidate Sourcing" to find further resources on the topic of candidate sourcing. ``` **Talention offers a state-of-the-art talent pool tool.** [In a free non-binding demo](https://www.talention.com/demo), we would like to show you what your personal talent pool tool could look like. [![Learn more about the Talent Network Tool](https://no-cache.hubspot.com/cta/default/532188/94d2e6dc-0d01-4c77-a14b-23767c6c6594.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/94d2e6dc-0d01-4c77-a14b-23767c6c6594) Previous Story [← 9 Candidate Sourcing Tips You Can Start Using Today](https://www.talention.com/blog/9-candidate-sourcing-tips-you-can-start-using-today) [** ](https://www.talention.com/blog) Next Story [Interview with Sutter LOCAL MEDIA: Faster and More Up-to-Date Thanks to an Applicant Tracking System →](https://www.talention.com/blog/interview-with-sutter-local-media) ## You May Also Like These Stories on Talent-Pool [![](https://www.talention.com/hubfs/Building%20a%20Talent%20Pool%20-%203%20easy%20steps%20snip.png) ](https://www.talention.com/blog/infographic-building-a-talent-pool-3-easy-steps) [Talent-Pool](https://www.talention.com/blog/topic/talent-pool) ### [Building a Talent Pool - 3 Easy Steps (Infographic)](https://www.talention.com/blog/infographic-building-a-talent-pool-3-easy-steps) Mar 19, 2019 8:47:00 AM | 1 min read [![](https://www.talention.com/hubfs/6%20advantages%20of%20using%20a%20Talent%20Pool%20Software%20snipped-1.png) ](https://www.talention.com/blog/infographic-6-advantages-talent-pool-software) [Talent-Pool](https://www.talention.com/blog/topic/talent-pool) ### [6 Advantages of Using a Talent Pool Software (Infographic)](https://www.talention.com/blog/infographic-6-advantages-talent-pool-software) Jan 15, 2019 11:28:00 AM | 1 min read [![](https://www.talention.com/hubfs/Stock%20images/Great%20plan%20for%20success%20achieving.jpeg) ](https://www.talention.com/blog/talent-pool-examples) [Talent-Pool](https://www.talention.com/blog/topic/talent-pool) ### [5 Examples of Successful Talent Pools](https://www.talention.com/blog/talent-pool-examples) Jan 4, 2019 8:30:00 AM | 3 min read ** ### Subscribe Newsletter by Email ## No Comments Yet Let us know what you think ### Contact **Talention GmbH** Ohligsmühle 3 42103 Wuppertal Germany  Tel.: [0202 261 494 880](tel:%20+49202%20261%20494%20880) Mail: info@talention.com ### Guides ### Features ### Subscribe to News © 2026 Talention GmbH