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5 Examples of Successful Career Pages on Facebook

As a result of digitalization, social media channels are becoming more and more important. Many companies realized this development early on and discovered Facebook as a recruiting channel for themselves - and in some cases very successfully! During the analysis, however, we noticed that there are considerable qualitative differences in the use of Facebook in recruiting.

We have put together five best practice examples for you based on key figures such as reach, posting frequency and content analysis. We hope this will serve as an inspiration for you to use Facebook for your recruiting and set yourself apart from the competition.

5 Examples of Successful Career Pages on Facebook

1. BMW Careers

Company overview

With its BMW, MINI and Rolls-Royce brands, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and provider of premium financial and mobility services. The company employs more than 115,000 people in over 140 countries worldwide.

Reach

  • Likes: 375.512 
  • 89% Response rate

Content analysis

Posting frequency

  • multiple times per week (3-4 times)

Contents

  • Job advertisements
  • Events
  • Employee stories
  • Product introductions
  • Awards
  • Individual pages for different target groups

BMW Career page

 

2. Daimler Careers

Company overview

Daimler AG is one of the most successful automotive companies in the world. With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services divisions, the vehicle manufacturer is one of the largest providers of premium passenger cars and the world's largest commercial vehicle manufacturer. Daimler Financial Services offers financing, leasing, fleet management, insurance, financial investments and credit cards as well as innovative mobility services.

Reach

  • Likes: 198.363
  • 90% Response rate

Content analysis

Posting frequency

  • almost daily

Content:

  • Job advertisements
  • Events
  • Employee experiences
  • Product introductions

Daimler Career page

 

3. Deutsche Bahn Careers

Company overview

Deutsche Bahn has set itself ambitious goals: based on the sustainability approach of our group strategy, we want to achieve harmony between the economic, social and ecological dimensions in order to achieve sustainable corporate success. The DB Group wants to shape progress and the future and offer its customers first-class, environmentally friendly mobility and logistics solutions that are supported by enthusiastic employees and digital expertise.

Reach

  • Likes: 202.319
  • 91% Response rate

Content analysis

Posting frequency

  • 1-2 times per week

Content:

  • Job advertisements
  • Photos
  • Events

Specials:

  • Live Chats

DB Career page

 

4. Audi Careers

Company overview

Audi stands for "advancement through technology". With pioneering spirit, courage and the ability to work in a team, our employees bring this claim to life every day: they question the status quo, realize unusual ideas and drive innovation forward. The company offers the necessary freedom to do this. This is how the future is created. That's why topics such as piloted driving, connectivity and the digitalization of production are among Audi's areas of expertise today - not only at our German locations in Ingolstadt and Neckarsulm, but also in China, Belgium, Mexico and Hungary. As a globally growing group, we offer our employees numerous international entry and development opportunities.

Reach

  • Likes: 127.606
  • 100% Response rate

Content analysis

Posting frequency

  • multiple times per week (3-4 times)

Content

  • Job advertisements
  • Employee stories
  • Product introductions
  • Events

Specials:

  • Raffles

Audi Career page

 

5. Bayer Careers

Company overview

Bayer is a global company with core competencies in the life science fields of health care and agriculture. As an innovation company, Bayer sets standards in research-intensive areas. With its products and services, Bayer aims to benefit people and improve their quality of life. At the same time, the company aims to create value through innovation, growth and high profitability.

Reach

  • Likes: 127.606
  • 91% Response rate

Content

Posting frequency

  • almost daily

Content

  • Job advertisements
  • Employee stories
  • Introduction of company locations

Specials:

  • Search function on the site
  • Regular raffles

Bayer Career page

Check out our page "The Ultimate Guide to Career Pages" to find further resources on the topic of career pages.

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Topics: Blog Facebook Recruiting Social-Media career page career site