The activities of staffing agencies have changed as a result of digitalization. In order to be a great staffing agency, you need to take advantage of digitalization. In this article we will give you practical tips that a staffing agency must take into account when it comes to digitalization.
9 Tips You Need to Know About Digitalization
Professional appearance = better conversion rate
A professional appearance leads to a better conversion rate. So make sure that your career page and job ads are appealing. For example, use appealing images for your target audience.
Mobile = must have
Nowadays it's common for candidates to search for job offers or to inform themselves about companies when they are on the move. Your job advertisement must therefore be available for mobiles and should also have an appealing mobile design.
Google = king
Google is the first point of contact for candidates who are not constantly looking for new jobs. They often start their search, which is usually not very concrete with Google. Your agency should be easy to find with your job advertisements via Google.
More leads = cheaper staffing in the future
Give interested candidates the opportunity to sign up for a job abo. In this way, you can stay in touch with candidates for whom no suitable job was available. You can use this pipeline to recruit candidates for future vacancies.
More reach ≠ better conversion
If a job advertisement is not interesting or appealing, the candidates will already leave while reading in the upper section. They don't read this ad to the end and therefore don't get to the "Apply Now" button.
Such an advertisement will also not lead to more applications even if it is placed on several channels. You need to find out where the candidates are leaving the job advertisement and start optimizing there.
Wrong keywords = less clicks
The right job title is essential for you to be found by your target group. The right job title must be used in the job posting. Sometimes the same job has different names. If you use the wrong job title, your job ad will not be found.
More job boards ≠ more reach
Some may misinterpret the topic of multiposting and think that it is important to serve as many job boards as possible. However, it is important to use job boards that have their own reach, in other words, their own traffic. Otherwise, it can happen that your job ads are identified as duplicate content and this can effect your Google ranking.
Use free job boards and track your success
You should be aware of which free job boards are successful for you. Which free job boards have brought you qualitative candidates? This is the only way you can decide how much you are willing to pay if the job board starts to charge a fee.
The goal should not be to post to as many job boards as possible. You should analyze the success of each job board and use this basis to decide which one is right for you.
With these tips you will go one step further in the direction of becoming a great staffing agency.
Check out our page "The Ultimate Guide to Recruitment Marketing for Staffing Agencies" to find further resources on the topic of staffing agencies.
Would you like to learn more about how to be a great staffing agency? We will gladly show you further best practice examples and concrete implementation in the Talention software. You can request a demo here and someone will get in touch with you shortly. Request a demo now.