The blog about recruitment marketing & employer branding

11 Content and Design Elements Your Career Page Redesign Should Include

Career pages are often the first point of contact between companies and candidates. The goal of a successful career page is to convince potential candidates to apply for an open position or sign-up for a talent pool. If you are wondering how to create a successful career page, we've got some insider tips just for you. In this article, we'll be sharing the 11 essential content and design elements that you should include in your next career page redesign.

Content Elements

1. Employee quotes

Including employee quotes on your career page helps to build trust and is a more personalized approach to convincing candidates why they should apply. By reading the opinions of potential colleagues, candidates feel like they are able to get an inside perspective on life at your company.

11 Content and Design Elements Your Career Page Redesign Should Include

Screenshot: Example of an employee quote from Talention's career page

For more examples of employee quotes, take a look at Fincon's career page.

2. Well written job ads

Job ads could be considered the most important content on your career page. These advertisements need to be convincing enough to make potential applicants click the apply button. Not only do they need to highlight the specific position, but they should also include an enticing description of life at your company.

11 Content and Design Elements Your Career Page Redesign Should IncludeScreenshot: Example of a job ad from Talention

3. Videos

Videos are another great way to get personal. There are a wide variety of potential topics that could be covered here such as life at your company, employee testimonials, focusing on a specific department, or highlighting your benefits as an employer.

4. Target group specific landing pages

Creating target group specific landing pages with individualized content will allow you to reach candidates on a deeper level. This is a great place to include content meant to convert candidates into applicants.

11 Content and Design Elements Your Career Page Redesign Should Include

Screenshot: Example target group specific landing pages from zeb

For more inspiration, check out zeb's landing page for university students or Talention's landing page for java developers.

5. Events landing page or section

If you host events, creating a specific page or section for events can help to draw attention and increase attendance. If you have a lot of events to put on the page, try adding a filter to make it easier for candidates to find the relevant events.

11 Content and Design Elements Your Career Page Redesign Should IncludeScreenshot: Event section example from Senacor

Design Elements

6. Overview of all open jobs

One vital element of a career page is an overview of all open jobs, with a way to easily filter for relevant positions. For instance, potential applicants are concerned with things such as department, job title, location, type of position (i.e. full-time vs. part-time), and much more. By creating an interactive list that allows the user to filter out irrelevant jobs, they will be able to find a fitting position much faster.

11 Content and Design Elements Your Career Page Redesign Should IncludeScreenshot: Example of a job list with filters from STAFFXPERTS

7. Target group oriented photos

The photos on your career page should be specifically selected with your target group or groups in mind. They should feel represented on your page so they can easily see themselves fitting in at your company.

11 Content and Design Elements Your Career Page Redesign Should Include

Screenshot: Example of a target group specific photo from Talention

8. Icons highlighting employer benefits

By placing icons on your career page that highlight your benefits as an employer, you can summarize your most important points in an eye-catching way.

11 Content and Design Elements Your Career Page Redesign Should IncludeScreenshot: Example of benefit focused icons on Ryte's career page

9. Easy to use application process

The application process itself is often a deterrent for potential applicants for a variety of reasons. On many career pages, the application page is hard to find, hard to use, and time consuming.  Extra care should be taken to make sure that your application process is smooth sailing for candidates.

11 Content and Design Elements Your Career Page Redesign Should IncludeScreenshot: Example application process from Talention

10. Talent pool sign-up

Every career page should include a talent pool, as a way to stay in contact with candidates who do not find a relevant position. The talent pool should be easy to find, easy to understand, and have a simple sign-up process.

11 Content and Design Elements Your Career Page Redesign Should IncludeScreenshot: Example of talent pool sign-up as a pop-up on Talention's career page

11. Mobile friendly

Many candidates are browsing career pages and job ads on the go, which likely means they are using their cell phone. For this reason, career pages should be optimized for mobile.

11 Content and Design Elements Your Career Page Redesign Should Include

No matter whether you’re focused on content or design elements, don’t forget to make your page personal. Every piece of your career page should help candidates to better understand your company culture.

Check out our page "The Ultimate Guide to Career Pages" to find further resources on the topic of career pages.

Would you like to see more specific career page examples from your industry? We will gladly show you further best practice examples and concrete implementation in the Talention software. Just ask for a demo here and someone will get in touch with you shortly. Request a demo now.

New call-to-action

Topics: career page recruiting content