The blog about recruitment marketing & employer branding

Conversion rate — why is it so important for incoming applications?

The conversion rate describes the ratio of visitors of a website to the action they took. You mainly find them in connection with online marketing activities. The conversion rate is a key measuring parameter when you need to find out how successful, for example, a specific campaign or job advertisement is. 

Topics: Blog candidate journey recruitment marketing Conversion rate landing pages application job advertisement key measuring parameter online marketing