The blog about recruitment marketing & employer branding

Interview: Focusing on Employer Branding with Jan Dirzus

Talention interviewed Jan Dirzus from the company Coroplast about employer branding.

Topics: Interview Blog Employer branding

Infographic Candidate Journey

The candidate journey is the path candidates take when they apply for a job with a company. On this journey, candidates experience several points of contact and develop an individual perception of the process. We have clearly summarized the candidate journey in an infographic.

Topics: Blog candidate journey infographic

Conversion rate — why is it so important for incoming applications?

The conversion rate describes the ratio of visitors of a website to the action they took. You mainly find them in connection with online marketing activities. The conversion rate is a key measuring parameter when you need to find out how successful, for example, a specific campaign or job advertisement is. 

Topics: Blog candidate journey recruitment marketing Conversion rate landing pages application job advertisement key measuring parameter online marketing

Click rate - why is it so important for incoming applications?

The click rate, or also the click-through-rate, is a key performance indicator in the online marketing sector to determine success. It can measure both the success of a specific advertising campaign, and also how successful a certain website is. Based on this measuring parameter, you can, for example, find out whether your career site reaches the desired target group in a way that makes them continue to click on the job advertisements.

Topics: Blog recruitment marketing click rate click-through-rate job advertisements Applicants Job search engine candidate journey