With over 500 branch offices, 150 on-site locations and more than 100.000 employees worldwide (2.900 internal employees), the Gi Group is one of the leading recruitment agencies when it comes to personnel placement and temporary work.

At an early stage, the Gi Group recognized that strategic recruitment marketing is a key competitive factor.

The Challenge

An essential success module for the Gi Group is to provide the customer with the right candidate as soon as possible.

In the scope of recruitment marketing, the Gi Group placed importance on launching a state-of-the-art job portal for candidates, driving the build-up of the lead pipeline forward, and gaining a better understanding of marketing activities through more in-depth analytics.

The Solution

The Gi Group has bundled all recruitment marketing activities in Talention. Since the launch of Talention, the Gi Group has rapidly spurred the build-up of leads. Thanks to analytics, single marketing activities were able to be analyzed and evaluated. In this way, it was possible to better weigh measures which successfully deliver high quality in terms of candidates.