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Cpro Industry Projects & Solutions GmbH is an expert in the integration of SAP solutions. It has over 170 customers from a wide array of industrial sectors throughout Germany and Europe. As a long-standing SAP Gold Channel partner, the SAP consulting firm advises both mid-sized customers as well as major companies from sectors of the producing and processing metal and steel industry as well as in the plant and mechanical engineering industry. But trading companies, high-tech firms and IT service providers benefit from the SAP consulting firm’s know-how, too. Cpro INDUSTRY has been a customer of Talention since 2016.

The Challenge

Cpro INDUSTRY aims to be perceived by its target group as a more interesting and more attractive employer. Reaching candidates who are not actively searching for a job in the SAP segment presents a key challenge. In addition to this, in-house administrative cost was high.

It was especially important for Cpro INDUSTRY to build up an attractive external appearance for candidates, to reduce its in-house administrative cost, and to gain an enhanced understanding of marketing activities by applying more in-depth analytics. For this purpose, a talent pool should be built up for future recruiting activities.

The Solution

Cpro INDUSTRY has bundled all recruitment marketing activities in Talention.  Since the implementation of Talention, in-house administrative cost was reduced tremendously. Thanks to analytics, single marketing activities were able to be analyzed and evaluated. In this way, it was possible to better weigh measures which successfully deliver high quality in terms of candidates. In addition, Cpro INDUSTRY was able to quickly spur the build-up of its talent pool.

“We’ve been working with Talention since 2016! You get optimal support during the roll-out phase as well as suggestions! It’s good software for me because I put a lot of importance on evaluations of the campaigns. You see exactly how well a job advertisement works and where the applicants come from!"

Anika Zeimke Cpro INDUSTRY

Anika ZeimkeHR consultant

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