In the metal industry, the HÜHOCO Group is a renowned supplier of organically coated metal strips. It has over 1,300 employees, has an active presence at 14 production sites in the USA, Germany, France, Canada, Brazil, Mexico and China, and delivers from there to 40 countries.

Early on, the HÜHOCO GROUP learned that recruitment marketing must be integrated into strategic corporate management.

The Challenge

The challenge for HÜHOCO, as is the case for numerous other companies, is to break away from old recruiting methods and take innovative approaches to recruit the right employees within a short time.

HÜHOCO realized it would simultaneously have to build up a lead pipeline from suitable candidates in order to achieve sustainable recruitment marketing.

The Solution

Thanks to Talention, HÜHOCO has successfully launched a state-of-the-art job portal, built up a lead pipeline, and now stays in contact with these interested people on a sustained basis. Furthermore, recruiting measures carried out were analyzed to further develop the process over the long term.

"With Talention, we’ve found software that supports us in all segments of recruitment marketing. We succeeded in building up a lead pipeline that safeguards us against future bottlenecks in personnel."

Heinrich Becker, Shareholder