--- title: Case Study Coroplast Fritz Müller GmbH & Co.KG description: Referenzen Talention Coroplast Fritz Müller GmbH & Co.KG --- [![Talention](https://www.talention.com/hubfs/Talention_Logo_RZ%20Xiketic-1.svg "Talention")](https://www.talention.com) [![Live demo ›](https://no-cache.hubspot.com/cta/default/532188/118b071c-861e-4be8-867a-d16532025df0.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/118b071c-861e-4be8-867a-d16532025df0) [![Login](https://no-cache.hubspot.com/cta/default/532188/ed725942-4e94-4978-88ed-d89365c49334.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/ed725942-4e94-4978-88ed-d89365c49334) # Coroplast Fritz Müller GmbH & Co.KG Coroplast is an internationally active, family-run company. The successful cable plant has 6,000 employees. Coroplast produces at sites in the USA, Germany, Poland, Tunisia, China and Mexico. The company specializes in technical adhesive tapes, cables & wires, as well as cable assemblies. ## The Challenge For the major mid-sized company in B2B, recruitment marketing is a strategic task. Coroplast wants to be considered as an interesting and attractive employer for the target group. Until now, reaching candidates who are not actively searching for a job in the MINT segment presented Coroplast with a key challenge. In addition, a uniform and applicant-friendly process should be created. That’s why Coroplast opted for Talention in 2014. ## The Solution Thanks to Talention’s recruitment marketing software, Coroplast has succeeded in substantially increasing the number of applications received. A state-of-the-art job portal for candidates was launched. Build-up of leads was driven forward and persons interested were contacted on a regular basis. Backed by analytics, measures which are successful and those which are not were identified. --- > "What has definitely gotten better is the number of applications received. On average, five to six more applications come in for each job. For a moment, that doesn’t sound like very many, but in fact, they are then good applications, too." > > [![Jan Dirzus Coroplast](https://www.talention.com/hs-fs/hubfs/jan%20dirzus%20coroplast.jpg?width=141&name=jan%20dirzus%20coroplast.jpg "Jan Dirzus Coroplast")](https://www.talention.com/customers-coroplast#client-profile-page) > > > **Jan Dirzus**, > Head of HR Development & Recruiting [![Request a demo ›](https://no-cache.hubspot.com/cta/default/532188/677a5af7-e996-4a65-8a58-40a0b62a2826.png)](https://cta-redirect.hubspot.com/cta/redirect/532188/677a5af7-e996-4a65-8a58-40a0b62a2826) ![Coroplast GmbH Logo](https://www.talention.com/hs-fs/hubfs/Coroplast_Logo.png?width=716&name=Coroplast_Logo.png "Coroplast GmbH Logo") ##### Number of employees 6.000 ##### Industry Plastics Processing ##### Location Wuppertal, Nordrhein-Westfalen ##### Size of the HR-Team 14 (Germany) ##### Customer since 2014 ### Contact **TFI GmbH** Lise-Meitner-Str. 5-9 42119 Wuppertal Germany Phone: +49 202 261 494 880 Email: info@talention.com ### Follow us ### Newsletter ### Check out our Ultimate Guides here: