Coroplast is an internationally active, family-run company. The successful cable plant has 6,000 employees. Coroplast produces at sites in the USA, Germany, Poland, Tunisia, China and Mexico. The company specializes in technical adhesive tapes, cables & wires, as well as cable assemblies.

The Challenge

For the major mid-sized company in B2B, recruitment marketing is a strategic task. Coroplast wants to be considered as an interesting and attractive employer for the target group. Until now, reaching candidates who are not actively searching for a job in the MINT segment presented Coroplast with a key challenge. In addition, a uniform and applicant-friendly process should be created.
That’s why Coroplast opted for Talention in 2014.

The Solution

Thanks to Talention’s recruitment marketing software, Coroplast has succeeded in substantially increasing the number of applications received.

A state-of-the-art job portal for candidates was launched. Build-up of leads was driven forward and persons interested were contacted on a regular basis. Backed by analytics, measures which are successful and those which are not were identified.

"What has definitely gotten better is the number of applications received. On average, five to six more applications come in for each job. For a moment, that doesn’t sound like very many, but in fact, they are then good applications, too."

Jan Dirzus,
Head of HR Development & Recruiting