The blog about recruitment marketing & employer branding

Click rate - why is it so important for incoming applications?

The click rate, or also the click-through-rate, is a key performance indicator in the online marketing sector to determine success. It can measure both the success of a specific advertising campaign, and also how successful a certain website is. Based on this measuring parameter, you can, for example, find out whether your career site reaches the desired target group in a way that makes them continue to click on the job advertisements.

Topics: Blog recruitment marketing click rate click-through-rate job advertisements Applicants Job search engine candidate journey